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Chrome's Chromoka Campaign Runs Through December: Celebrating Loyalty with Real Rewards
Gerald Kombo
November 23, 2025
Ian Njagah Ndungu displays his 1,000,000 KES winning cheque at the Chromoka celebration. The hardware store employee's persistence paid off after multiple attempts.
Saturday, November 22nd marked another milestone in Chrome's Chromoka campaign, as the brand hosted the "Tuko Bash Ya Mamita" at Florida Inn, Ngong. The bash, headlined by DJ Tadgue, culminated in a winner award session where a hardware store employee received a 1,000,000 KES prize.
For many Kenyan consumers, the immediate reaction to a "winning notification" isn't celebration. It's suspicion. Chrome's Senior Brand Manager Zipporah Ndung'u addressed this directly, outlining the exact process that separates legitimate wins from fraud.
How to Confirm Your Win
When asked how the brand assures consumers that every code is transparent and persistence pays off, Zipporah Ndung'u provided clear guidance.
"If you are going to be called about a prize, it will be done through our customer care number and it is the same number that is at the back of the pack where the company address is located. So you should verify that that is the number that is calling you or you will be notified through the short code 22110."
The process requires no payment.
"We do not ask you to pay anything or provide any form of financial contribution for you to qualify for a win."
This creates a clear distinction between legitimate rewards and scams.
Mixologist serves Chrome at the "Tuko Bash Ya Mamita" celebration at Florida Inn, Ngong. The bash combined entertainment, celebration, and public winner verification.
Celebrating the Festive Season
When asked how Chrome is positioning itself to ensure loyal consumers are rewarded and can start 2026 on a high note, Zipporah Ndung'u framed the campaign as celebration with substance.
"This festive season is about celebration, true celebration and it's celebration with actual awards. So we want consumers to actually get a higher level of reward beyond just getting the product."
The prizes are designed for impact.
"It's an opportunity to win something that you know of course can even change your life... or something that can impact your everyday life... all are things that will bring a smile to every person who gets a chance to win."
The range includes million shilling cash prizes, laptops, phones, and digital assets.
DJ Tadgue commands the decks at the Chromoka celebration, Florida Inn, Ngong. The veteran DJ headlined the "Tuko Bash Ya Mamita" bash, keeping the energy high throughout the night.
The Timeline
The campaign runs through December, giving consumers multiple entry points throughout the peak festive period.
"We are going to have the campaign running into December so we encourage consumers to be patient."
This extended timeline rewards consistency, aligning with the brand's message that participation is a process.
Chrome Senior Brand Manager Zipporah Ndung'u hands over the winning check to Ian Njagah Ndungu
Why This Matters
The Chromoka campaign represents Chrome's commitment to celebrating its community. The Florida Inn bash provided visible proof of this commitment in action. Winners were verified, prizes were awarded publicly, and the process was transparent.
For consumers engaging with the campaign, the message is clear: the codes work, the system is real, and skepticism is the only barrier. Verify the number on the pack, trust the 22110 short code, and keep participating through December.
As Kenya enters the festive season, Chrome continues to reward loyal consumers who choose to participate responsibly and consistently.
About the Expert:Zipporah Ndung'u is the Senior Brand Manager for Chrome at EABL, leading the Chromoka campaign celebrating 10 years of Chrome's street culture.
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