Coca-Cola Unveils Nationwide Rewards Campaign to Benefit 3.3 Million Kenyans

Juliana Kituma, Frontline Marketing Director – Coca-Cola

Nairobi, Kenya – August 15, 2025 Coca-Cola Beverages Africa (CCBA) in Kenya has officially launched a three-month nationwide consumer rewards campaign, set to run from 15th August to 15th November 2025, promising to put smiles – and cash – into the hands of over 3.3 million Kenyans.

The campaign will reward consumers with instant data bundles, cash prizes, and a weekly grand prize of KES 1 million, making it one of the most far-reaching consumer reward initiatives in the Kenyan beverage industry.

How to Participate

1. Buy any 300ml glass bottle of Coca-Cola, Sprite, Fanta, Stoney, Krest, or Schweppes.

2. Check under the yellow crown for a unique code.

3. SMS the code to 401.

Prizes up for grabs include:

• 📱 Data bundles from 50MB to 1GB

• 💵 Cash prizes ranging from KES 100 to KES 100,000

• 💰 Weekly grand prize of KES 1 million

Winners receive rewards instantly via M-PESA or Airtel Money.

First Winner Already Celebrated

Speaking at the campaign’s launch, Juliana Kituma, Frontline Marketing Director – Coca-Cola, confirmed the initiative is already changing lives. The very first KES 10,000 cash prize was awarded to a lucky consumer at Kenyatta Market.

A Nationwide Impact

With an estimated 3.3 million winners over the three-month period, the campaign is expected to create excitement across the country, energizing both consumers and retailers.