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Gilbey's Unlocks 'Real Moments' Value as Official Drinks Partner for Jumia Black Friday
Gerald Kombo
November 05, 2025
November 1, 2025
Gilbeys, Kenya's leading gin brand, has kicked off its role as Official Drinks Partner for Jumia Black Friday 2025, with a spectacular media launch at the Jumia Warehouse in Cabanas. The brand is marking the partnership with an unprecedented price drop: Ksh 500 off the premium Gilbey's Gin (750ml), bringing the exclusive Jumia Kenya Black Friday price down to just Ksh 1,050.
The immersive launch showcased how Gilbeys is combining heritage craftsmanship with Jumia Kenya's digital efficiency to democratize premium spirits across Kenya. The event demonstrated the seamless journey from uncompromised craftsmanship to fast, reliable delivery.
"This partnership with Jumia is a powerful expression of our 'Made for Real Moments' ethos. It is about breaking down barriers and making the highest quality gin accessible to every Kenyan to celebrate their authentic connections. Our immersive launch was a testament to the vibrant experiences Gilbey's enables, and we are thrilled that this Ksh 1,050 price point on Jumia will help unlock even more joyful moments this festive season."
Lilian Mbugua, Brand Manager, Gilbeys
Jumia's Commitment to Unbeatable Value
For Jumia Kenya, this collaboration underscores the platform's mission to deliver exceptional deals on trusted brands. The partnership reflects both companies' commitment to making quality accessible to all Kenyans.
"Jumia is committed to delivering unbeatable value, and our partnership with Gilbey's, a trusted and iconic brand, delivers exactly that. This exceptional Ksh 500 discount on a consumer favourite like Gilbey's Gin is a key highlight of our commitment to making high-quality, in-demand products available and affordable for every customer across our extensive network."
Nelly Kihenjo, Chief Marketing Officer, Jumia Kenya
Stocking Up for the Festive Season
The promotion runs exclusively on JumiaKenya, starting October 31, 2025, with limited stock. Consumers are encouraged to shop early as demand surges during Kenya's busy festive season. This strategic partnership ensures consumers can stock up affordably, giving them an unprecedented opportunity to create their own 'Real Moments' as they prepare for celebrations ahead.
About Gilbey's Special Dry Gin
Gilbeys is a delicate blend of 12 natural ingredients crafted under EABL Kenya (East Africa Breweries Limited). Renowned for its smooth taste, versatility, and 'Made for Real Moments' positioning, Gilbey's continues to redefine the premium gin experience across Kenya, making quality accessible and enjoyable for every occasion.
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