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- Heineken 0.0 Doubles Down on Wellness: KWAL’s Ksh 10 Million Sponsorship Powers 2025 Nairobi Marathon
Heineken 0.0 Doubles Down on Wellness: KWAL’s Ksh 10 Million Sponsorship Powers 2025 Nairobi Marathon
George Muriithi
October 04, 2025
KWAL Head of Marketing Dr. Senorine Wasike (right) and Senior Brand Manager-Beers Prudence Mutembei (centre) present a Ksh 10 million sponsorship cheque for the 21Km run in the upcoming Standard Chartered Nairobi Marathon to Standard Chartered Head of Brand & Marketing Kenya Neema Gitau during the sponsors’ breakfast at Carnivore Simba Saloon, Nairobi, on October 2, 2025. The Marathon will be held on October 26, 2025.
KWAL, through its flagship non-alcoholic brand Heineken, has reaffirmed its commitment to healthier living by doubling its Standard Chartered Nairobi Marathon sponsorship to Ksh 10 million. This milestone, celebrated at the Carnivore Simba Saloon sponsors’ breakfast, makes KWAL a pillar in Kenya’s wellness movement.
This partnership supports the marathon’s dual mission: advancing fitness while catalyzing youth empowerment via the Future Makers initiative.
A Healthier Lifestyle, One Run at a Time
“KWAL is pleased to partner with SCNM to encourage more Kenyans to adopt a healthier lifestyle by engaging in physical activity and sports.”
With support now at Ksh 10 million, up from 5 million last year, KWAL demonstrates a real commitment to community well-being.
“Today’s partnership is actually between Standard Chartered Kenya Marathon and our Heineken Kenya Zero brand. The key motivation is because Heineken Zero offers alternatives to consumers who are looking for brands that allow them to enjoy responsibly. With Heineken Zero, you can actually enjoy without any guilt; you can cheers with no alcohol.”
Heineken 0.0 makes it easy for health-focused Kenyans to celebrate with friends without compromising their goals.
“We’ve seen a rise in young adults, especially from the Gen Z demographic, opting for zero-alcohol options while maintaining their social lifestyles. This shows that the wellness trend is not just a fad; it’s a shift in mindset.”
Community Impact Through Future Makers
The Standard Chartered Nairobi Marathon is more than a race; it’s a channel for real change and economic inclusion via the Future Makers program.
“We continue to lead the way when it comes to community impact through the funds we raise from our Future Makers program.”
The committee highlights KWAL’s role as lead sponsor of the 21-kilometre race.
“KWAL and Heineken have taken up the co-sponsorship of the 21-kilometre race. This is one of the most exciting events we host, and we’ve seen participant numbers continue to grow each year. Thank you very, very much, KWAL, for your support.”
A Marathon Beyond the Finish Line
The marathon on October 26, 2025, anticipates over 30,000 participants, promising its largest turnout ever and five robust race categories, from the 42km showpiece to the family fun run.
“By giving to the marathon, we are giving to an initiative that aligns with what we do as a business: promoting wellness and responsible enjoyment. As a brand, Heineken Zero exists to foster lifestyles around embracing non-alcohol options. Our global rallying call is simple: Now You Can.”
Corporate Wellness as a Growth Driver
With wellness and inclusion at the forefront for Kenyan corporates, KWAL leads the way, proving that mindful living and social connection can go hand-in-hand. This partnership sets a blueprint for modern, purpose-driven engagement in Kenya’s evolving society.
KWAL champions community resilience and wellness, using innovation and the spirit of Kenyan marathon culture to transform aspirations into real-life results.
About KWAL
KWAL is Kenya’s pioneering beverage marketer, managing world-class wines, spirits, and beers. With Heineken 0.0 and Savanna 0.0, KWAL champions a new era of wellness-focused culture.