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Iyanii on Captain Morgan Muckpit Meru: "My Brand Has Really Elevated"

Captain Morgan Muckpit brand ambassador Iyanii reflects on the epic Meru activation on December 6th, 2025.

Epic Performance

"The moment I was stepping on stage, it was so memorable. The fans went crazy and it made me so happy."

The activation showcased the vibrant Muckarena entrance with multi-colored archways and the illuminated Muck Bar serving signature cocktails.

Brand Elevation Through Partnership

"It has been an amazing experience. I feel my brand has really elevated because associating my brand with Muckpit is one of the best."

The collaboration has created mutual value, with both the artist and brand benefiting from authentic connection.

Product Preference

"I found that enjoying it neat, with some ice and a slice of lime is becoming my new favorite."

This authentic preference shift demonstrates genuine product adoption rather than scripted endorsement.

Connecting With Fans

"I've gotten a chance to tour and I get a chance of meeting so many of my fans courtesy of Captain Morgan Muckpit, which is an awesome feeling."

The regional tour model enables artists to reach audiences beyond Nairobi CBD, creating memorable connections across Kenya's regions.

The Meru Experience

The December 6th activation featured:

  • Lineup: Iyanii (headliner), DJ Deewiz, DJ Daffy, DJ Slim, Jay Sol, MC Gogo

  • Pricing: KSh 480 (250ml + 1 entry) | KSh 1,350 (750ml + 2 entries)

  • Installations: Muckarena entrance, Muck Bar with signature green glow

Looking Ahead: Pwani (Coast) Next

"You can find me in Pwani."

With Juja and Meru completed, the nationwide tour continues to coastal and regional markets.

Responsible Celebration

"As we're heading into the festive season, share love, spread love and make sure anytime that you go out to spend time with your friends and family, don't drink and drive. Responsible drinking. Let's create memories. Muckpit is for all of us."

Event Details:
Location: Meru
Date: Saturday, 6th December 2025
Headliner: Iyanii
Supporting Acts: DJ Deewiz, DJ Daffy, DJ Slim, Jay Sol, MC Gogo

Tour Progress:
Juja (Nairobi Region) - Done
Meru (Mountain Region) - Done
Kisumu - Upcoming
Pwani (Coast Region) - Upcoming
Bomet - Upcoming

About Captain Morgan

Captain Morgan, owned by Diageo, is one of the world's biggest rum brands. Captain Morgan Original Spiced Gold is based on a secret blend of premium Caribbean rums, mellow spice and natural flavours.

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