When Football Met Flavor: Guinness and RPM Unleash a Bold Vibe at Bar Next Door

Simon Evans, Creative Director at RPM

Nairobi, Kenya (Week of October 26-27, 2025)
Bar Next Door along Kiambu Road,

Tastemakers gathered for an evening of culture, sport, and creativity. Guinness transformed the venue into a cultural moment by making the Premier League trophy the main event. The evening delivered a mix of energy, innovation, and storytelling as attendees sampled the not-yet-released Guinness Smooth Bold Berry Burst, a variant that signals the brand's next chapter: youthful, bold, and distinctly African in attitude.

Innovation in Motion

The creative direction came from Simon Evans, Creative Director at London-based experiential agency RPM. His global team has helped shape Guinness Matchday across Africa, creating immersive experiences where football passion meets creative culture.

Simon has built moments that merge community spirit with brand storytelling, celebrating how creativity connects people on and off the pitch.

A Taste of What's Next

The Guinness Smooth Bold Berry Burst isn't yet commercially available.

• The Look: A medium-bodied stout (4.5% ABV) served in a 300ml bottle, glowing with purple and pink hues.

• The Taste: Velvety smooth with notes of roasted malt and coffee, balanced by a "burst" of sweet and tart dark berries for a layered finish.

The choice of Bar Next Door was deliberate. The venue, a heartbeat of Kiambu's nightlife: vibrant, unapologetic, and always ready to vibe. As guests celebrated football, culture, and creativity, Guinness reminded everyone that it's more than a drink. It's an experience: bold, connected, and alive in every pour.