Chrome Choromoka: Embu Millionaire Draws Spotlight on Kenya's Winning Spirit

Chrome's Choromoka consumer promotion made a major stop in Embu, where the brand unveiled its newest millionaire alongside two more prize winners.

The event marked the fifth millionaire in the campaign and reinforced how the promotion is touching different regions across Kenya.

THE NEWEST MILLIONAIRE

Morris Kimathi was announced as the newest millionaire after winning KES 1 million in the ongoing national draw, turning the Embu celebration into a standout moment for the Eastern region.

MORE WINNERS FROM THE NIGHT

Two other regional winners were also recognised on the night:

• Gilbert Mbogo, who walked away with a new laptop

• Kevin Ngige, who received a Bluetooth speaker

...adding to the growing list of Kenyans rewarded through Choromoka.

A Choromoka regional winner receives a brand-new laptop during the Embu celebration, showcasing Chrome's ongoing commitment to rewarding loyal consumers across Kenya under the stewardship of Senior Brand Manager Zipporah Ndung'u.

A decade of Chrome moments

Speaking about the promotion's impact, Senior Brand Manager – Chrome, Zipporah Ndung'u described Choromoka as a powerful way to celebrate 10 years of Chrome in Kenya. She noted that seeing winners like Morris, Gilbert, and Kevin celebrated by their communities captures exactly why the promotion was launched: to give back, celebrate loyal consumers, and create unforgettable experiences.

Zipporah Ndung'u highlighted that the thousands of entries received so far show just how engaged consumers are with the campaign. Her message to Chrome drinkers is clear: keep participating, because there are still many more prizes to be won as the tour continues.

More winners on the way

The Choromoka campaign has already produced multiple millionaires and rewarded countless Kenyans with instant prizes, cementing its place as one of the year's most impactful consumer promotions. With the nationwide roadshow rolling on, the next major celebration is set for the Coast region, where more winners will be unveiled.

Chrome is encouraging consumers to keep buying Chrome, scratch the label, and send the alphanumeric code to 22110 for a chance to win. With every draw, another consumer could find themselves winning life‑changing cash or walking away with exciting prizes as Choromoka continues to sweep across the country.

Read more about the campaign: Chrome's Chromoka Campaign Runs Through December: Celebrating Loyalty with Real Rewards